ASCI held its first Poultry Skill Advisory meeting on 19th July 2016 in New Delhi , inviting eminent experts to give their valuable input and to guide ASCI’s Skill Initiatives.

August 1, 2016


1. Overview of Poultry Sector In India 

India is the third largest egg and fifth largest poultry meat producer in the world with about 60 billion eggs and 2.2 million metric tons of chicken meat. This production is achieved generally by commercial poultry operations; however a significant contribution comes from rural poultry farming operations also. 

In India, both organized and traditional systems of poultry farming are followed. The structure of India's poultry industry also varies from region to region. While independent and relatively small-scale producers account for the bulk of production, integrated large-scale producers also account for a share of output in some regions. There are only a few organized players that exist in the Poultry sector today, i.e. Venkateshwara Hatcheries, Suguna, etc 

The value of output from the poultry sector is nearly Rs 330 billion and there are a total of 300,000 poultry farms in India. Over 90 per cent of the poultry production comes from small poultry farmers, who are located in rural areas. There are about 123,000 poultry farmers in India. In recent years, poultry farming has gained much importance as a subsidiary occupation of the farmers.

 2.  Current Challenges 


3. Importance of poultry farming in India and potential for employment generation

 Rural poultry farming is of great importance in a country like India as rural poultry farming not only generates income levels, employment opportunities to small farmers including women but also brings about desired socio-economic change in rural areas which are vital for rural development and rural prosperity. 

Poultry is today the major source of meat in India. Its share in total meat consumption is 28 percent as against 14 percent ten years ago.

 Role of poultry in employment generation in India:

The sector is estimated to employ around 1.6 million people due to increasing demand. Whereas 80 percent of the employment is generated directly by the farms, 20 percent is generated in the provision of feed, pharmaceuticals, equipment and other services required by the poultry sector. Additionally, there may be a similar number of people who are engaged in marketing and other channels servicing the sector.

 Growth drivers for poultry sector in India: 

4. Qualification Packs and NSQF levels

 In order to ensure uniform and standardized training across the country Qualification Packs (QPs) are being developed by ASCI. A Qualification Pack (QP) comprises of performance criteria that a job holder is expected to display, while carrying out, his/her roles & responsibilities. It contains various National Occupational Standards where, similar performance criteria fall under National Occupational Standards (NOS).

 National Occupational Standards (NOS) specify the standard of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently.

 Each of the QPs are aligned to National Skill Qualification Framework (NSQF) level ranging from a scale of 1 to 10 with one being unskilled and 10 being the most skilled.

 So far, ASCI has developed the following QPs on priority for the Poultry sector: 

 5.  Need for Skill development in Poultry sector in India: